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soft launch
A soft launch is the release of a website, hotel, or other product or service to a limited audience. Soft-launching is a method for gathering data on a product's usage and acceptance in the marketplace, before making it generally available as a hard launch or grand opening. Companies may choose a soft launch to test the viability of a product or to fine-tune a product before implementing a larger marketing effort.
== Computer related ==
When implementing a soft launch strategy, a company releases a product with little or no marketing. A soft launch permits a company to react to customer demands quickly and effectively, introducing new features which will ultimately make the product successful. For companies with a limited marketing budget, a soft launch can allow them to focus on product development rather than marketing.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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